There’s no better time than now to review your online presence and make sure you are attracting your ideal clients. Everyone is spending more time on Google, Social Media and accessing web-based resources than ever before. This is a great opportunity for you to get in front of your potential and existing clients with relevant information and interaction.
Tess Whitty, an English-Swedish freelance translator specializing in corporate communications, software and IT, presents a 4-part online marketing series during January. Tess shares her knowledge and experience in marketing and business and explores how Freelance Translators can master online marketing to promote their business.
Session 1: Your niche and ideal client
In this session you will learn:
- Why you need a niche and ideal client
- How to segment your market
- How to define your ideal client
- How to create a value statement – how you can help your ideal client
Session 2: How to optimize your website to attract your ideal clients
In this lesson you will learn:
- How to optimize your website
- What content you need
- Basic SEO strategies
- Get some website inspiration
Session 3: How to optimize your social media to attract clients
In this lesson you will learn:
- What social media to be active on for clients
- How to optimize your profiles on social media to attract clients – special focus on LinkedIn
- How to find and connect with clients on social media
Session 4: How to find and create content that attract clients online
In this lesson, you will learn:
- What kind of content to share
- Where to find content
- Tools to schedule content on social media
