92% of small business owners believe social media is important for their business, yet 34% have no social media presence at all. It is pretty clear that everyone believes social media can have a positive impact on a business, it’s just executing a strategy to make it happen (and it’s not complicated or time-consuming, I promise).
To give you an idea of the type of social media LSPs use, we surveyed our LSP Partners last year and found that over two-thirds of LSPs are using social media as part of their marketing strategy.
The survey also identified the most popular platforms LSPs are using as part of their social media strategy, with Facebook, LinkedIn and Google+ most commonly used.
All the social channels above can play an important role for your business but this does not mean you need to be on every single platform. If you would like to see more findings like this, you can watch this webinar on how to use social media to enhance your business as an LSP.
Which social media channels should you choose?
So you know you should be on social media but what social media platforms should you be on? There is no right answer to this question. It could be that you decide to just focus on Twitter and LinkedIn, or you may want to be on as many social media platforms as possible to create maximum brand awareness.
Personally, I would always go for a quality over quantity approach. The more social media profiles your company has, the more content you need to be creating and curating. Depending on the amount of time and resource your business has, this is an important factor to consider.
Think about where your target audience is and aim to create social media profiles there. For example, if you are looking to grow your freelance translator database, Twitter and LinkedIn would be a good place to start conversations with this particular audience. The same could easily be applied for attracting prospective clients, with Twitter and LinkedIn giving you a platform to really become a thought-leader and be noticed by prospective clients in areas your business specializes.
Did you also know that tweets are indexed by Google? Your content on Twitter can play an important part in your SEO strategy, so think about the impact your keywords could have on Twitter.
What is your goal for being on social media?
The next question to ask is what is your business goal for being on social media as an LSP? Here are a few examples of goals you are looking to achieve:
- Raise brand awareness
- Attract new business/clients
- Grow your translator database
- Drive traffic to your website.
It may be that you only have one goal or it could be you have more than one. By defining a goal for being on social media, it will drive your decisions behind the content you post on social media and the conversations you choose to take part in.